PARODY & PASTICHE
Parody:
an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.
"One way of creating this double or contradictory stance on any statement is the use of parody: citing a convention only to make fun of it" As Hutcheon explains, "Parody—often called ironic quotation, pastiche, appropriation, or intertextuality—is usually considered central to postmodernism, both by its detractors and its defenders"
Unlike Jameson, who considers such postmodern parody as a symptom of the age, one way in which we have lost our connection to the past and to effective political critique, Hutcheon argues that "through a double process of installing and ironizing, parody signals how present representations come from past ones and what ideological consequences derive from both continuity and difference"
The postmodern parody appears to happen together with a general cultural awareness of the actuality and power of systems of representation which don't reflect society so much as allowing the meaning and value within a particular society.
Parody:
an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.
"One way of creating this double or contradictory stance on any statement is the use of parody: citing a convention only to make fun of it" As Hutcheon explains, "Parody—often called ironic quotation, pastiche, appropriation, or intertextuality—is usually considered central to postmodernism, both by its detractors and its defenders"
Unlike Jameson, who considers such postmodern parody as a symptom of the age, one way in which we have lost our connection to the past and to effective political critique, Hutcheon argues that "through a double process of installing and ironizing, parody signals how present representations come from past ones and what ideological consequences derive from both continuity and difference"
The postmodern parody appears to happen together with a general cultural awareness of the actuality and power of systems of representation which don't reflect society so much as allowing the meaning and value within a particular society.
The self-reflexive, parodic art of the postmodern comes in, underlining in its ironic way the realization that all cultural forms of representation – literary, visual, aural in high art or the mass media are ideologically grounded, that they cannot avoid involvement with social and political relations.
A programme called 'Nathan For You' performed an act of parody to increase an independent cafee owners sales, which was affected by the bigger corporate business such as 'starsbucks'. This display of parody was completely legal and didn't conform within copy right. Dumb Starbucks attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. "Dumb Starbucks" as a whole explores the concept of parody law. Fielder describes the laws within the episode as such: " it allows you to use trademarks and copyrighted material as long as you’re making fun of them. A "frequently asked questions" letter upon the window of the location detailed, in vague terms, its status under copyright law. It stated that the location is operating as an art gallery and is technically "making fun" of Starbucks, calling itself a work of parody art.
Some people believed it was an act of Banksy
A programme called 'Nathan For You' performed an act of parody to increase an independent cafee owners sales, which was affected by the bigger corporate business such as 'starsbucks'. This display of parody was completely legal and didn't conform within copy right. Dumb Starbucks attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. "Dumb Starbucks" as a whole explores the concept of parody law. Fielder describes the laws within the episode as such: " it allows you to use trademarks and copyrighted material as long as you’re making fun of them. A "frequently asked questions" letter upon the window of the location detailed, in vague terms, its status under copyright law. It stated that the location is operating as an art gallery and is technically "making fun" of Starbucks, calling itself a work of parody art.
Some people believed it was an act of Banksy
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