The Psychology of Advertising
It is almost impossible to watch television or browse the Internet without at least one commercial advertisement appearing on the screen. With television, the advertisements are usually easy to recognize. Product placement, for instance, is where commercial products are visible, like the Coca-Cola bottles on American Idol or something more elaborate like a scene being scripted to have an actor talk about a specific feature of a product like a car or a smartphone. The latter has become more popular since the invention of the digital video recorder since people now have the ability to record live television and skip commercials.The latest advertising techniques and methodologies are based on statistics, complex algorithms, browsing and watching habits, geo-specific interests, and a wide range of other variables. They have also become a showcase for the latest technologies for displaying dynamic text, sounds and images which advertisers use to promote their product. While the quality of the product is still important, it is how the product is advertised that will determine its success or failure.
It is almost impossible to watch television or browse the Internet without at least one commercial advertisement appearing on the screen. With television, the advertisements are usually easy to recognize. Product placement, for instance, is where commercial products are visible, like the Coca-Cola bottles on American Idol or something more elaborate like a scene being scripted to have an actor talk about a specific feature of a product like a car or a smartphone. The latter has become more popular since the invention of the digital video recorder since people now have the ability to record live television and skip commercials.The latest advertising techniques and methodologies are based on statistics, complex algorithms, browsing and watching habits, geo-specific interests, and a wide range of other variables. They have also become a showcase for the latest technologies for displaying dynamic text, sounds and images which advertisers use to promote their product. While the quality of the product is still important, it is how the product is advertised that will determine its success or failure.
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