OUGD501- Context of Practice - Desire

Desire

Noun

A strong feeling of wanting to having something or wishing for something to happen. 

"he resisted public desires for choice of education"

Strong sexual feeling or appetite.

"they were clinging together in fierce desire"

Verb

Strongly wish for or want something.

"he never achieved the status he so desired"

Sigmund Freud

• Repression and the unconscious
• The unconscious is unknowable
• A structure of the human psyche - unconscious, preconscious and conscious zones
• Infantile sexuality -  stages of psychosexual development
• Primitive drives - Eros (libido) and thanatos ( death instinct ) 

Common conscious desire objects 

• A person 
• Status 
• Possession
• Power
• Recognition
•  

What kind of desire has come around in the 21century.

In this day and age people are mostly focused on their possessions & recognition. So by the works of social media people can express themselves through the use of there possessions to claim recognition, which would be a follow on their social media account e,g Instagram & Twitter etc...

I have an interest into looking into different classes desires such as the poorest, middle class or the richest. To find out why they choose to purchase expensive brands or not purchasing a brand that isn't as recognisable.


When coming to the practical side of desire I would like to explore into different classes an look into the reasons for why they choose to go for a more expensive life style.
I'm against the idea that our unconscious desires are manipulated through the use of adverts, so looking directly into Ad busters to construct something that allows us to be aware of these doings in society.

What are the benefits and dangers of desire