Essay focuses on desire
- Dangers of desire
- Negative aspects
- Negative emotions
- Link to advertising – stereotypical approaches
- Gender stereotyping
- Ad buster approach – use humour to break stereotypes
- e.g. fork – female form parallel
Intro 200
What essay is about?
What topics will be covered?
What is desire 500
Definitions
Advertising book
Psychology book
- Comparison of though
- Freud
Why humans desire stuff 800
why do humans seek to own things
- Rewards systems – how we are wired
- Differences between want and need
Consumerism – materialistic
- Instagram/ blogs – show off what we have
- The ‘like’ culture
- Links to depression / low mood
- Facebook addiction – isolation
- Presentation of untrue realities
how credit cards etc make this possible
how we get into trouble with money
all things are attainable – even if they have consequence
How advertisers function 700
Role of advertising
- Sell the dream but reality is money making for the seller
- Freud
- unconscious desires
- Examples of what they do
- Campaigns using this approach
- Capitalise on the way humans function
- Hidden persuasion
- Subliminal messages
- Examples of what they do
- Campaigns using this approach
- Capitalise on the way humans function
Why a different approach is needed 300
Negativity surrounding current role of advertising linked to desire
What is it doing to society?
Stats
- Disposable income
- Amount of average debt
- What we buy that we don’t need
- Office for national statistics
What is it doing to us?
- Societal issues
- Mental health
- Debt
How can advertising tricks be used against advertiser 300
- Control
- Becomes routine
- Why we need to turn the approach around
- How can we do it
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