Colour theory plays an important role it the eye of humans, it creates various moods subconsciously. It is also key to communicating an effective message to the viewers. To apply this theory to my practical will hopefully incorporate an attraction through the use of colours.
From looking into Ferrari car advertisements they involve powerful linguistics to attract. To communicate 'Power' within is a subconscious need that consumers aspire for to feel secure. In relation to colour theory as shown above red communicates a sense of power.
The Burberry approach to advertising has a much friendlier vibe in the sense of using only product to advertise their brand. No insecurities tactics involved but only a choice of wanting the product. This ad caught my attention through its composition & text placement. It having a professional look which is effective to the eye. To use a similar layout could capture the same attraction as this ad does.
In comparison to the ad above this particular ad involves software enhancement which brings out the unrealistic effects of the product/application. A more realistic approach to this advert would be a lot more beneficial in the sense of the actual outcome when applying the product to the skin. Not only that the caption above 'Not All Species Enjoy Spots' is damaging the confidence in the people that have spots, almost forcing them to purchase the product through the use of insecurities.
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