OUGD501 - Linguistic Psychology

Convert Customers by using psychology 

When it comes to converting consumers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

Businesses often have many customers buying their products—or at least too many to get to know each personally. 

Turn to rigorously tested research on consumer behaviour.

We are all different, but in many instances our brains are prone to react in a similar manner, and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

Breaking Through “Action Paralysis”

This particular research provided a clear understanding that wording is effective to capture the audience's attention, from this article it shaped my knowledge of effective terminology which is used within advertisements, whether it's involving a catchy Logo or Slogan. 

THE LINGUISTIC MEANS AND THE ANALYSIS OF ADVERTISING SLOGANS 

It is “short, memorable advertising phrase: Examples include "Coke Is It," "Just Do It," and "Don’t Leave Home Without It." When a product or company uses a slogan consistently, the slogan can become an important element of identification in the public’s perception of the product.” 

"Vestergaard and Schroder 1985: 15). From this we conclude that advertising is a kind of communication with its own principles. The addresser is a producer – a company that tries to persuade the addressee – a consumer - to buy a product. The code of the language has to be known by all participants of the communication. The information communicated by the advertisement is not discussing everything about the product. It is incomplete because there is no space enough to describe the product into details. The information only contains what the producer thinks the consumer needs to know. It always contains the name of the product and usually the information how it can benefit the customer." 

As shown in this video "brands communicate in a way that spark needs in process to make you a better person or to play with your emotions whether that’s making you happy, loyal or powerful. For example the Merc slogan may psychological encourage you to stay loyal to the brand as it is seen to be the best out of all car brands.

Overall this research has given confirmation that imagery and text plays an important roll within advertisements for psychological enticement to brands. Our very needs that are being completely exploited, but not having as much resistance to declining what the brand has to offer.