OUGD501 - Reward System

"Another aspect to consider adding to your points system is an artificial advancement. For example, say your pizza restaurant wants to start offering free pies to loyal customers – after crunching the numbers, you find that after four small pizzas purchased at the full price, it makes fiscal sense to give away the fifth one for free. Each pizza equals one point, and a free pie is earned for every four points. You could start new members of your reward program off with a points card with a zero balance on it… OR, you could offer them a card that requires five points for a free pizza, but you’re going to be awesomely generous and put their first point on there for free, on the house. In each example, the customer will have to buy four small pizzas in order to earn a free one, but numerous studies have proven that customers in the second group are much more likely to actually earn that free"

It’s a psychological aspect of feeling closer toward completion – they are already 20% of the way to their goal when they start, versus 0% when starting out at 0/4. Plus, when the second group earns their first free pizza, they’ll have to buy five again, not four, to earn a second free pie, meaning more revenue for your business.

Whitehead, Jerry. Customer Loyalty.blog.fivestars, 2013

Adverts play on this when coming to discounts, free delivery etc. It allows the customers to remain loyal to that specific brand, this tactic sucks you into a repetitive relationship with the brand. The phycological act creates a need to purchase the product in order to satisfy your reward system. 

In personal doings, I have become quite loyal towards Cafe Nero as their reward system is that when you purchase 9 hot drinks you can claim a free coffee any size or type. 

My feeling toward coming close to filling up the loyalty is rather exhilarating. Avoiding the fact I have spent £20 just to get that free coffee. Being oblivious to its enticing strategies causes an overwhelming loss in expenditure 

 

OUGD501 - Synthesis

Synthesis Notes:

What we can learn from Psychological effect within desire is the emotion involved within advertisements, how we react to certain ads. Whether they make us happy or whether they cause catastrophic debt to the consumer through endless purchasing. Increasing our need to own something becomes desperate measures and if not owned may cause an effect on how we view ourselves in society, a source of Hierarchy to be concluded. Brands & Psychological experts team up to figure out how we consumers behave in a certain situation if that's by using a form of sexual desire within an advertisement, preferably by using enticing linguistics to make something out to be better than it actually is. As a whole, this forms a connection between brands/advertisers and consumers/society. Vance Packard revealing 'hidden needs' which are exploited by brands. Needs such as a 'Sense of power' this need is a psychological term for being superior & of the elite class ( a goal we want to achieve ). This emotion is played upon with supercars a perfect example would be Ferrari. When looking into the Psychological aspects of their brand they execute power through colour theory (Red) and the logo being a 'horse' Informing Horsepower. When looking towards linguistics playing with terminology such as 'Power' it can translate to the mind of a sense of power which people long for in order to feel secure. 

"it gives him [the buyer] a renewed sense of power and reassures him of his own masculinity, an emotional need which his old car fails to deliver."

As found in research we come to terms with being able to say 'no' and understanding why, but we do not question our 'yes' but why yes, is it good, do we actually need it be too happy?. To have an awareness of our consumer selves would be much beneficial towards out mind/emotion, which would probably save us a lot of money and prevent debt.  

OUGD501- Context of Practice - Desire

Desire

Noun

A strong feeling of wanting to having something or wishing for something to happen. 

"he resisted public desires for choice of education"

Strong sexual feeling or appetite.

"they were clinging together in fierce desire"

Verb

Strongly wish for or want something.

"he never achieved the status he so desired"

Sigmund Freud

• Repression and the unconscious
• The unconscious is unknowable
• A structure of the human psyche - unconscious, preconscious and conscious zones
• Infantile sexuality -  stages of psychosexual development
• Primitive drives - Eros (libido) and thanatos ( death instinct ) 

Common conscious desire objects 

• A person 
• Status 
• Possession
• Power
• Recognition
•  

What kind of desire has come around in the 21century.

In this day and age people are mostly focused on their possessions & recognition. So by the works of social media people can express themselves through the use of there possessions to claim recognition, which would be a follow on their social media account e,g Instagram & Twitter etc...

I have an interest into looking into different classes desires such as the poorest, middle class or the richest. To find out why they choose to purchase expensive brands or not purchasing a brand that isn't as recognisable.


When coming to the practical side of desire I would like to explore into different classes an look into the reasons for why they choose to go for a more expensive life style.
I'm against the idea that our unconscious desires are manipulated through the use of adverts, so looking directly into Ad busters to construct something that allows us to be aware of these doings in society.

What are the benefits and dangers of desire 

OUGD501 - Study Task Two - Parody & Pastiche

PARODY & PASTICHE

Parody:
an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

"One way of creating this double or contradictory stance on any statement is the use of parody: citing a convention only to make fun of it"  As Hutcheon explains, "Parody—often called ironic quotation, pastiche, appropriation, or intertextuality—is usually considered central to postmodernism, both by its detractors and its defenders"

Unlike Jameson, who considers such postmodern parody as a symptom of the age, one way in which we have lost our connection to the past and to effective political critique, Hutcheon argues that "through a double process of installing and ironizing, parody signals how present representations come from past ones and what ideological consequences derive from both continuity and difference"

The postmodern parody appears to happen together with a general cultural awareness of the actuality and power of systems of representation which don't reflect society so much as allowing the meaning and value within a particular society.

The self-reflexive, parodic art of the postmodern comes in, underlining in its ironic way the realization that all cultural forms of representation – literary, visual, aural in high art or the mass media are ideologically grounded, that they cannot avoid involvement with social and political relations.

A programme called 'Nathan For You' performed an act of parody to increase an independent cafee owners sales, which was affected by the bigger corporate business such as 'starsbucks'. This display of parody was completely legal and didn't conform within copy right. Dumb Starbucks attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. "Dumb Starbucks" as a whole explores the concept of parody law. Fielder describes the laws within the episode as such: " it allows you to use trademarks and copyrighted material as long as you’re making fun of them. A "frequently asked questions" letter upon the window of the location detailed, in vague terms, its status under copyright law. It stated that the location is operating as an art gallery and is technically "making fun" of Starbucks, calling itself a work of parody art.
Some people believed it was an act of Banksy

OUGD501 - COP 3 - Proposal

1. To what extent do technological developments in production and distribution impact on Graphic Design?

2. To what extent does ‘Aesthetic Style’ reflect the context, audience / function of contemporary Graphic Design?

3. What is Good? - To what extent does Social Responsibility impact on the role and function of Graphic Design?

4. To what extent do the individual politics of professional practitioners impact on the role and function of Graphic Design?

5. In an era of globalisation, to what extent do contemporary Graphic Design practices reflect core British Values?

6. To what extent has Graphic Design constructed our understanding or view of historical events and perceptions of truth?

What function does Graphic Design serve 

How does this change in various contexts

Focus on fashion, use graphic design elements on garments to gage people’s response.

Does different design work in a variety of contexts

Does the physical environment influence what people want?

England – heavy clothing, need for warmth 

Cultural issues:

Choice of materials dictating what is available / desired

Limitations of garments – women being covered/ religion

Hierarchies

Gender

Class

OUGD501 - Practical - Research

Colour theory plays an important role it the eye of humans, it creates various moods subconsciously. It is also key to communicating an effective message to the viewers. To apply this theory to my practical will hopefully incorporate an attraction through the use of colours.

From looking into Ferrari car advertisements they involve powerful linguistics to attract. To communicate 'Power' within is a subconscious need that consumers aspire for to feel secure. In relation to colour theory as shown above red communicates a sense of power. 

The Burberry approach to advertising has a much friendlier vibe in the sense of using only product to advertise their brand. No insecurities tactics involved but only a choice of wanting the product. This ad caught my attention through its composition & text placement. It having a professional look which is effective to the eye. To use a similar layout could capture the same attraction as this ad does. 

In comparison to the ad above this particular ad involves software enhancement which brings out the unrealistic effects of the product/application. A more realistic approach to this advert would be a lot more beneficial in the sense of the actual outcome when applying the product to the skin. Not only that the caption above 'Not All Species Enjoy Spots' is damaging the confidence in the people that have spots, almost forcing them to purchase the product through the use of insecurities.