OUGD601 - Cop - Leeds Techno Events Material

SANKEYS 

OUGD601 - Lecture 1.0

Overview of Organisation:

400 hours study for a 40 credit module.

6-9000 word Dissertation, and related practical work.

2.5 hours support on the written element of the module, in addition to support with the practical project

Indicative Content:

Students will develop a cohesive research project, with practical and textual outcomes, in response to a proposal developed during the later stages of the Level 5 programme.

This module will require the students to organise and undertake a personal programme of in-depth critical research, to collate and present a coherent written argument and related practical investigation based on analysis and evaluation, presented in the form of an extended formal written study and related practice-based research.

The chosen subject will be relevant to a student’s main course of study and will be used to support and inform their specialist practice. The extended study involves self motivated research but will be supported by individual tutorials aimed at helping the student to develop the appropriate scope and depth of subject matter required within such a project.
The work undertaken will reveal the student’s appreciation and application of research approaches and methodologies.

Planning the Project:

• Write down all questions that you want to investigate
• Consider each on their merits and focus on two (primary & secondary)
• Write an A4 ‘first thoughts’ sheet for each
• What is the purpose of the study? Is your question researchable?
• Working title

Structure the Dissertation into chapters.

• A Dissertation should be separated into chapters.
• Each chapter should ideally evidence a different theoretical / methodological approach.
• The chapters can be quite different in focus – hopefully the introduction will explain why you have chosen a certain structure, and the conclusion will draw these disparate chapters together.
• Think about how these different chapters relate to your practical research.
• Move from the general to the specific.
• Discuss this structure with your individual tutors in your first tutorial.

OUGD601 - Cop Research

Graphic Design Posters Wiki

"Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork."

"Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."

Design and the future of the music industry

"The crux of the matter seems to be in helping people engage with music in a way that can—without exaggeration—change lives. Something tactile may have been lost, but music today still moves us and frames the world and our cultural experiences. “The way we’re engaging with music now is very passive,” 

OUGD601 - Cop - Leeds Techno Events Material

Mint Club

OUGD601 - Web Referencing

1.0

"Historically, records were packaged in a plain white paper sleeve, simply to protect the vinyl. These paper sleeves featured little or no printing on them, usually just the music title or producers name."

(https://www.emagine.ie/our-journal/the-importance-of-graphic-design-for-music. By Brian Hickey )

2.0

"describe what a designer creates for the musician is a brand for their music. Not a brand in a corporate sense, but in terms of defining a visual identity."

"the designer creates something that transcends mere packaging. They create a visual representation of your music"

Chen, L.-M. and You, M.-L. (1954) The style of graphic design as a reflection of humanity ---A case study on the early Taiwan popular music album design from 1954 to1971. 

3.0

"Like popular music, popular album design reflects the popular culture of the society, combines people’s tastes and appreciation for the popular culture, and symbolizes the background of a certain period and value. Popular album design is a type of Graphic Design. It not only needs printing and mass production but also includes graphic design such as Typography, Layout, Illustration, and Image."

"album and its design not only represent music, but also gives us another type of room for imagination. In other words, albums are tools which reproduce musical content and album design also is the bridge between the tools and media."

Sicinski, A. (2012) More visual thinking ingredients. Available at: http://www.visualthinkingmagic.com/more-ingredients (Accessed: 28 November 2016).

A context is the circumstances that form the setting of an event, statement, or idea. Webster’s Dictionary defines it as the whole situation, the background or the environment relevant to a particular event, personality or creation.

When it comes to visual thinking, a context is the environment or canvas within which something is (the visual) or occurs. Therefore every time you draw an image on a canvas you are placing it within a visual thinking environment that is up for interpretation by those whom you’re trying to communicate your ideas with.

http://www.davidpublisher.com/Public/uploads/Contribute/573149d56528f.pdf

Simple but Dominant: How to Re­shine Depeche Mode on Album Covers After 80’s

"Design is the formal and functional features determination process, made before the production of a product. Among many other production items, printed 2D materials are the subjects which graphic design is dealing with. Graphic designer organizes the 2D surfaces with typography and visuals like photographs or illustrations (Shaughnessy 2005: 18). As graphic design products, album covers are the packages of music at the same time (Gomez-Palacio and Wit 2011: 251). These packages both protect and visualize musical expression. The genre of music and the expression of the musicians shows itself on these covers by using special visuals and typographic combinations which are the main components of graphic design."

OUGD601 - Cop Question

Question 1,
Why do we choose certain brands over other brands (Extend on question)

Question 2,

 To what extent does graphic design communicate different musical genre’s to an audience?

OUGD601 - Cop - Practical Idea Generation

To create promotional material for an event, visually communicating relevant content to Tech, house R&B etc...

Material,

Poster | Flyers | Tickets | Media | Banners 

Depending on the routes of my dissertation I'd like to follow the concept of incorporating outdated visual elements into more current visual elements. For example current visuals tend to express through distorted photography or astronomy with bold typography. Whereas with older material they communicate through symbols, geometry & lines. 

Cop Proposal

OUGD501 - Module Evaluation

This module has enabled me to have a greater understanding of the power/tricks within advertising. When approaching creative writing it is seen at first to be quite a daunting topic for me but when I have a complete understanding I find great pleasure in learning about the chosen subject. Learning about the psychological effects of the mind (hidden needs) brought me to an intense engagement with the theory behind desiring and how it can be tampered with. To a certain extent I didn’t believe in the hidden needs but from the solid research, I was able to generate facts on the subject of advertisers functions. The title of my essay was truly mind blowing. The interests in Vance Packard resulted in me basing my practical on his studies, applying certain advertiser function but also enabling an awareness in which Vance Packard brought to our attentions. Because I spent a lot of time evolving my creative writing it brought me to a standstill with my practical, resulting in an extension of the module.

In comparison to last years creative writing, I would say I’ve developed a much greater understanding in the creative writing & practical. Since doing this years cop I have advanced slightly in my writing & processing skills. The guidance received has also allowed me to approach a different style of writing, which I’m most satisfied with.

This module has given me insight into how much time it takes for me to complete both writing and practical. Which will prepare me for my dissertation, applying double the efforts in a much smaller timescale.

Overall this module has been a massive learning experience in creative writing but also forming an interesting awareness of my surroundings. My only concern within this module was my practical, as I hadn’t spent as much time as I wanted to on it. I think my concept communicates well but to have more of an engagement in other possible areas will have given me a better choice in what concept suited most, a fresh set of eyes would have been helpful in my design decisions also.

OUGD501 - Design Boards

OUGD501 - Essay 2 Practical

Vance Packard’s in his book The Hidden Persuaders (1957) reflected a forbidding picture of how desire could be perceived. The post-war idea of a thriving world, for which unaffected human requirements could be achieved as strong, well organized and growing low-cost, was devastated. Packard unproven that, in its place of helping human requirements, the big companies were operating our very needs, using all from subconscious messages to the misuse of sexual imageries

As mentioned in this section of my essay, advertisers operate to the physcological effects of the human mind in aspects of our desires and needs. They show and tell us about products in a manner that we cannot resist. The application of theory has a graphical approach to it, so to apply my creativty in the area would need an indepth approach on colour theory & quality of imagery & linguistics  

OUGD501 - Research - Vance Pakard

Vance Packard

"In The Hidden Persuaders, first published in 1957, Packard studies the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American post war era. He identified eight "compelling needs" that advertisers promise products will fulfil. According to Packard these needs are so strong that people are compelled to buy products to satisfy them."

To discover an in-depth approach with the Hidden Needs will provide a most relevant practical outcome. Vance Packard expertises revealing how advertisers suppressed the psychological mind of the consumer in effective persuasive manner.

OUGD501 - Practical - Final Outcome

The Finals resulted in a much more professional resolution which wasn't expected as my ability isn't as broad when approaching photoshop. The use of effects became rather handy in creating a much more engaging 'Hidden Need poster. 

When applying detail to the Ferrari Poster it was important that it looked realistic and rich in its overall visual. The meaning for that is to create an emotion of need that'll reflect back onto the quality  of the poster, in which advertisers visual communicate to the consumers. 

Ferrari is one of the one wealthiest car brands out there and I believe the phycological theory has been applied to them through the use of Colour & Linguistics within the brand/adverts

When you think of Ferrari you may immediately think red, horse or even fast. After my interaction in colour phycology red is supposed to communicate a feeling of power/strength. The logo being a horse which represents the speed (Horsepower) of the car. A horse also has a lot of strength it's the ideal animal of speed, power and strength. In relation to humans we aspire to have such power and how we apply to ourselves is by owning something that performs in such ways. To have a Ferrari would necessarily mean you're at the top of the chain of society. This is what most people desire, a sense of power. (Hidden Need #1) 

When coming to the immortality poster I didn't need to make use of young (photoshopped) models to create an enticing poster to the product, a much fairer advert. Although my aim wasn't to create a poster which people would want to buy, my approach to this outcome was the awareness & to bring the lies to an end in the most obvious way. The fear of death threatens us all but for us to be naive about it is much more emotionally destroying. The faster we accept it the better we will be. 

This is a struggle, for advertisements create insecurities which force consumers to buy youthful products. Slogans such as 'because you're worth it' a play on words that introduces self-confidence to female. But since when was confidence an issue, only until advertisements used the most beautiful models to sell the product. Makeup & photoshop will create unrealistic features & beauty. 

My interpretation on the subject is to make the woman understand they will not live forever and to be true to themselves for that itself will be the one that creates a form of phycological distress. The poster is also to create awareness on the exploited 'Hidden Need'.

It is also a much fairer ad for you can choose to buy the product simply based on the brand, ingredients, application and the overall product. of course, this method will not sell a much but it's fair to both ends. (Hidden Need #2)

This particular poster was to involve a message of how we feel like we need to own a specific brand in order to be a part of a group/society, to have a choice over your identity & how you'll be perceived by others. 

But when young you can be categorised and bullied, as people have an inappropriate opinion on the appearance of individuals. 

Realistically it's just a brand/logo so why have we been pushed apart from one another for not having a similar look, I believe people are becoming a brand rather than a human. 

Brands use strategies to create loyalty so you return to them rather than picking up another form of a brand to claim another identity. 

The point I'm trying to communicate in this poster is slightly anti - ad for I've manipulated their brand image (trolled) to convey a message that we shouldn't have to own a brand to become acceptable in society or higher class. 

OUGD501 - Reward System

"Another aspect to consider adding to your points system is an artificial advancement. For example, say your pizza restaurant wants to start offering free pies to loyal customers – after crunching the numbers, you find that after four small pizzas purchased at the full price, it makes fiscal sense to give away the fifth one for free. Each pizza equals one point, and a free pie is earned for every four points. You could start new members of your reward program off with a points card with a zero balance on it… OR, you could offer them a card that requires five points for a free pizza, but you’re going to be awesomely generous and put their first point on there for free, on the house. In each example, the customer will have to buy four small pizzas in order to earn a free one, but numerous studies have proven that customers in the second group are much more likely to actually earn that free"

It’s a psychological aspect of feeling closer toward completion – they are already 20% of the way to their goal when they start, versus 0% when starting out at 0/4. Plus, when the second group earns their first free pizza, they’ll have to buy five again, not four, to earn a second free pie, meaning more revenue for your business.

Whitehead, Jerry. Customer Loyalty.blog.fivestars, 2013

Adverts play on this when coming to discounts, free delivery etc. It allows the customers to remain loyal to that specific brand, this tactic sucks you into a repetitive relationship with the brand. The phycological act creates a need to purchase the product in order to satisfy your reward system. 

In personal doings, I have become quite loyal towards Cafe Nero as their reward system is that when you purchase 9 hot drinks you can claim a free coffee any size or type. 

My feeling toward coming close to filling up the loyalty is rather exhilarating. Avoiding the fact I have spent £20 just to get that free coffee. Being oblivious to its enticing strategies causes an overwhelming loss in expenditure 

 

OUGD501 - Synthesis

Synthesis Notes:

What we can learn from Psychological effect within desire is the emotion involved within advertisements, how we react to certain ads. Whether they make us happy or whether they cause catastrophic debt to the consumer through endless purchasing. Increasing our need to own something becomes desperate measures and if not owned may cause an effect on how we view ourselves in society, a source of Hierarchy to be concluded. Brands & Psychological experts team up to figure out how we consumers behave in a certain situation if that's by using a form of sexual desire within an advertisement, preferably by using enticing linguistics to make something out to be better than it actually is. As a whole, this forms a connection between brands/advertisers and consumers/society. Vance Packard revealing 'hidden needs' which are exploited by brands. Needs such as a 'Sense of power' this need is a psychological term for being superior & of the elite class ( a goal we want to achieve ). This emotion is played upon with supercars a perfect example would be Ferrari. When looking into the Psychological aspects of their brand they execute power through colour theory (Red) and the logo being a 'horse' Informing Horsepower. When looking towards linguistics playing with terminology such as 'Power' it can translate to the mind of a sense of power which people long for in order to feel secure. 

"it gives him [the buyer] a renewed sense of power and reassures him of his own masculinity, an emotional need which his old car fails to deliver."

As found in research we come to terms with being able to say 'no' and understanding why, but we do not question our 'yes' but why yes, is it good, do we actually need it be too happy?. To have an awareness of our consumer selves would be much beneficial towards out mind/emotion, which would probably save us a lot of money and prevent debt.  

OUGD501- Context of Practice - Desire

Desire

Noun

A strong feeling of wanting to having something or wishing for something to happen. 

"he resisted public desires for choice of education"

Strong sexual feeling or appetite.

"they were clinging together in fierce desire"

Verb

Strongly wish for or want something.

"he never achieved the status he so desired"

Sigmund Freud

• Repression and the unconscious
• The unconscious is unknowable
• A structure of the human psyche - unconscious, preconscious and conscious zones
• Infantile sexuality -  stages of psychosexual development
• Primitive drives - Eros (libido) and thanatos ( death instinct ) 

Common conscious desire objects 

• A person 
• Status 
• Possession
• Power
• Recognition
•  

What kind of desire has come around in the 21century.

In this day and age people are mostly focused on their possessions & recognition. So by the works of social media people can express themselves through the use of there possessions to claim recognition, which would be a follow on their social media account e,g Instagram & Twitter etc...

I have an interest into looking into different classes desires such as the poorest, middle class or the richest. To find out why they choose to purchase expensive brands or not purchasing a brand that isn't as recognisable.


When coming to the practical side of desire I would like to explore into different classes an look into the reasons for why they choose to go for a more expensive life style.
I'm against the idea that our unconscious desires are manipulated through the use of adverts, so looking directly into Ad busters to construct something that allows us to be aware of these doings in society.

What are the benefits and dangers of desire 

OUGD501 - Study Task Two - Parody & Pastiche

PARODY & PASTICHE

Parody:
an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

"One way of creating this double or contradictory stance on any statement is the use of parody: citing a convention only to make fun of it"  As Hutcheon explains, "Parody—often called ironic quotation, pastiche, appropriation, or intertextuality—is usually considered central to postmodernism, both by its detractors and its defenders"

Unlike Jameson, who considers such postmodern parody as a symptom of the age, one way in which we have lost our connection to the past and to effective political critique, Hutcheon argues that "through a double process of installing and ironizing, parody signals how present representations come from past ones and what ideological consequences derive from both continuity and difference"

The postmodern parody appears to happen together with a general cultural awareness of the actuality and power of systems of representation which don't reflect society so much as allowing the meaning and value within a particular society.

The self-reflexive, parodic art of the postmodern comes in, underlining in its ironic way the realization that all cultural forms of representation – literary, visual, aural in high art or the mass media are ideologically grounded, that they cannot avoid involvement with social and political relations.

A programme called 'Nathan For You' performed an act of parody to increase an independent cafee owners sales, which was affected by the bigger corporate business such as 'starsbucks'. This display of parody was completely legal and didn't conform within copy right. Dumb Starbucks attracted dozens of visitors before it was allegedly shut down by the Los Angeles Health Department, an event incorporated into the episode, although the LACDHS has no records of Dumb Starbucks. Spectators and media commentators questioned the stunt's authenticity, viewing it variously as performance art, a statement on consumerism, a viral marketing achievement or the work of street artist Banksy. "Dumb Starbucks" as a whole explores the concept of parody law. Fielder describes the laws within the episode as such: " it allows you to use trademarks and copyrighted material as long as you’re making fun of them. A "frequently asked questions" letter upon the window of the location detailed, in vague terms, its status under copyright law. It stated that the location is operating as an art gallery and is technically "making fun" of Starbucks, calling itself a work of parody art.
Some people believed it was an act of Banksy