OUGD501 - Practical - Final Outcome

The Finals resulted in a much more professional resolution which wasn't expected as my ability isn't as broad when approaching photoshop. The use of effects became rather handy in creating a much more engaging 'Hidden Need poster. 

When applying detail to the Ferrari Poster it was important that it looked realistic and rich in its overall visual. The meaning for that is to create an emotion of need that'll reflect back onto the quality  of the poster, in which advertisers visual communicate to the consumers. 

Ferrari is one of the one wealthiest car brands out there and I believe the phycological theory has been applied to them through the use of Colour & Linguistics within the brand/adverts

When you think of Ferrari you may immediately think red, horse or even fast. After my interaction in colour phycology red is supposed to communicate a feeling of power/strength. The logo being a horse which represents the speed (Horsepower) of the car. A horse also has a lot of strength it's the ideal animal of speed, power and strength. In relation to humans we aspire to have such power and how we apply to ourselves is by owning something that performs in such ways. To have a Ferrari would necessarily mean you're at the top of the chain of society. This is what most people desire, a sense of power. (Hidden Need #1) 

When coming to the immortality poster I didn't need to make use of young (photoshopped) models to create an enticing poster to the product, a much fairer advert. Although my aim wasn't to create a poster which people would want to buy, my approach to this outcome was the awareness & to bring the lies to an end in the most obvious way. The fear of death threatens us all but for us to be naive about it is much more emotionally destroying. The faster we accept it the better we will be. 

This is a struggle, for advertisements create insecurities which force consumers to buy youthful products. Slogans such as 'because you're worth it' a play on words that introduces self-confidence to female. But since when was confidence an issue, only until advertisements used the most beautiful models to sell the product. Makeup & photoshop will create unrealistic features & beauty. 

My interpretation on the subject is to make the woman understand they will not live forever and to be true to themselves for that itself will be the one that creates a form of phycological distress. The poster is also to create awareness on the exploited 'Hidden Need'.

It is also a much fairer ad for you can choose to buy the product simply based on the brand, ingredients, application and the overall product. of course, this method will not sell a much but it's fair to both ends. (Hidden Need #2)

This particular poster was to involve a message of how we feel like we need to own a specific brand in order to be a part of a group/society, to have a choice over your identity & how you'll be perceived by others. 

But when young you can be categorised and bullied, as people have an inappropriate opinion on the appearance of individuals. 

Realistically it's just a brand/logo so why have we been pushed apart from one another for not having a similar look, I believe people are becoming a brand rather than a human. 

Brands use strategies to create loyalty so you return to them rather than picking up another form of a brand to claim another identity. 

The point I'm trying to communicate in this poster is slightly anti - ad for I've manipulated their brand image (trolled) to convey a message that we shouldn't have to own a brand to become acceptable in society or higher class.