OUGD501 - Essay 2 Practical

Vance Packard’s in his book The Hidden Persuaders (1957) reflected a forbidding picture of how desire could be perceived. The post-war idea of a thriving world, for which unaffected human requirements could be achieved as strong, well organized and growing low-cost, was devastated. Packard unproven that, in its place of helping human requirements, the big companies were operating our very needs, using all from subconscious messages to the misuse of sexual imageries

As mentioned in this section of my essay, advertisers operate to the physcological effects of the human mind in aspects of our desires and needs. They show and tell us about products in a manner that we cannot resist. The application of theory has a graphical approach to it, so to apply my creativty in the area would need an indepth approach on colour theory & quality of imagery & linguistics