Vance Packard
"In The Hidden Persuaders, first published in 1957, Packard studies the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American post war era. He identified eight "compelling needs" that advertisers promise products will fulfil. According to Packard these needs are so strong that people are compelled to buy products to satisfy them."
To discover an in-depth approach with the Hidden Needs will provide a most relevant practical outcome. Vance Packard expertises revealing how advertisers suppressed the psychological mind of the consumer in effective persuasive manner.
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