Straight off photography is applied to the R&B material which is stated within my dissertation. Because its R&B they tend to use wealthy colours to attract the more urban audience. By the looks of these nightclub flyers they're attracting a more 'spendy' audience too.
Photoshop Effects are usually common within the R&B material as well as having multiple images and typefaces.
What I've noticed from the R&B material which I hope to change is that they often apply too much information & imagery to the designs. Which is far too much for the eye to take in at once, especially in trying to communicate a fast message to the audience.
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