OUGD601 - Mint - Promotional Material - Finals

The Final Green Velvet Promotional material collection turned out to communicate well to the audience. A few people were between house & Techno but they're of similar style. I'm pleased with the final design as I received a good response in communicating the right genre.

If I had more time I would've played around with more styles.

Question 

1. What music genre is this?
2. Does it communicate the genre?
3. What makes it communicate the genre? 

"Responses"

1. Something with a beat / Techno / House 
2. Yes, It doesn't look like Rock, R&B or other genres
3. Its simplicity / Type arrangement / Lines / Spot colour 

OUGD601 - Mint - Promotional Material - Ticket Development

Ticket development worked mainly off the poster designs but considered a different layout to allow it to fit onto ticket size. There was a bit more information to be applied such as Prices, ticket numbers etc..

Deciding to go with the top left as I felt it stood out through its simple layout & feather size. The type arrangement also has an easy flow to the eye. 

OUGD601 - Mint - Promotional Material - Flyer Development

OUGD601 - Mint - Promotional Material - Poster Development

After constructing the development I asked a few people what kind of genre they think it is, a few mentioned house but the majority said Techno, a pleasing outcome.  

The inspiration for the layout was taken from an existing design by the Mint designer which involved astronomy. That particular design to me communicated Techno so by following similar routes helped me communicate perfectly for the upcoming Green Velvet event. 

OUGD601 - Mint - Promotional Material - Green Velvet

Looking into symbols which represented artists & DJs I was able to stumble across Green Velvet who so happens to wear a bright green feather on his head before playing a set. 

OUGD601 - Mint - Promotional Material - Idea Generation

• Communicate to a techno & R&B audience visually 
• The difference in between
• Posters set between outdated and modern visuals
• To possibly mix the two genres together & still capture the right audience?

Sizes,

• DL - Flyer 99mm by 210mm
• Ticket - 65mm by 245mm
• A3 - Poster 297mm by 200mm

Eric Prydz music ( live ) Visuals, 

• Abstract shapes
• Lines 
• Distorted images
• Pitch black setting
• Flashing lasers
• Symbols 
• Geometrics
• Space images

OUGD601 - Mint Warehouse - Green Velvet - Event

Dirty Disco is an upcoming Techno event which I have decided to redesign to hopefully apply a more simplistic style that holds a few images of the main DJ 'Green Velvet'. I personally think the original design is of standard but seems a bit too boring on the eye. To apply an image or symbol that is associated with one of the main DJ's could possibly bring it to life. 

OUGD601 - Practical - Mint Club Promotion Manager

I messaged the Mint promotions manager to see if I could ask their designer a few questions as well as possibility of them using my designs for the upcoming events

OUGD601 - Icon Symbols - Research

I thought it would be beneficial to look into musician's' icon symbols for the production of Green Velvet's promotional material. Understanding how a symbol can represent the artist.

Information Source -

                  www.rollingstone.com/music/news/why-daft-punk-wears-helmets-20130521

"Daft Punk has a long history with anonymity-granting uniforms. In the beginning, the duo wore black bags on their heads, and the first version of their helmets featured wigs: one with straight, fluid hair for Guy-Manuel de Homem-Christo; one with curly hair for Thomas Bangalter."

Information Source -

https://www.wired.com/2016/04/designers-came-princes-love-symbol-one-night/

"For much of the 1990s, pop singer, songwriter and musician Prince changed his name to what he referred to as "an unpronounceable symbol," according to Entertainment Weekly. The glyph combined elements of astrological symbols for male and female in a form that resembled a scepter."

Information Source - 

https://www.quora.com/What-does-The-Rolling-Stones-tongue-logo-mean

"The "Tongue and Lip" was designed by John Pasche in 1970. He said: I wanted something anti-authority, but I suppose the mouth idea came from when I met Mick Jagger for the first time at the Stones' offices. ... In a nutshell, it perfectly encapsulated Mick Jagger's lips and the band's rebelliousness."

OUGD601 - Techno - Poster Research

From the comparisons of the two era's you can see a massive difference in aesthetics of the promotional material in todays music industry, mainly because of the technology.

Design considerations follow a more structured layout through the use of grids & type arrangement. "Less is better" & for the use of colour Techno has associated its visual with dark features such as astronomy & shape. Although shape has been used from the beginning of Techno a more abstract print method has been incorporated in the two top designs & in most promotional material that exists nowadays.

Common Techno Features,

- Bold typeface
- Typeface Kerning

- Shapes
- Line

- Print
- Composition
- Grid system

Looking into the simplicity & the typography layout of the poster as well as the printing method used to involve the abstract form creates a dark mischievous music genre. The techno genre has always tended to work on the basis of form, shape, line and more to attract the correct audience 

The shape being the main focus of this poster. overall the design flows nicely to the eye through the space that is considered throughout.

Taking inspiration from System astronomy posters I was able to incorporate a similar style to my Tech material. Layout, type boldness and line was taken into consideration when constructing my own. Noticing tech posters tend to follow the lines of composition & based on a minimal aesthetic 

OUGD601 - R&B Poster Research

Straight off photography is applied to the R&B material which is stated within my dissertation. Because its R&B they tend to use wealthy colours to attract the more urban audience. By the looks of these nightclub flyers they're attracting a more 'spendy' audience too. 

Photoshop Effects are usually common within the R&B material as well as having multiple images and typefaces.

What I've noticed from the R&B material which I hope to change is that they often apply too much information & imagery to the designs. Which is far too much for the eye to take in at once, especially in trying to communicate a fast message to the audience. 

COP 3: Contextual Practical Proposal

Practical Considerations,


The concept of capturing the right audience is a key element within the music industry. 

"Theoretically, the project attempts to explore relationship between visuals and audiences’ attention towards a musical genre. On the other side, practically with the discussion on the comparisons between the two genres, this project will highlight similarities and differences in the visual communication practices of the two genres."

"Music and graphic design are strongly interrelated to make the two works well together."


1, Hire a space out that involves the 2 genres of

music & create a theme around them.

2, Promotional Material - Posters, Tickets, Billboard signage for different themes

COP 3: Tutorial 1

Issues discussed at the Tutorial with Richard Miles,

How does Graphic Design Communicate different musical genres visually?

Practical: Produce Promotional Material for the 2 genres Techno & R&B

Intro - 1000

Case study - To use Techno & R&B

Tutor Action 
Reflective Practice 

Chapter One: Introduction - 1000

Chapter Two: Main Body 1 - 3000
Chapter Three: Main body 2 - 3000

Case Study 1:

Case Study 2:

Chapter Four: Main Body - 1000

Chapter Five: Conclusion - 1000