Throughout the development, I forced to capture the right typography & layout. Coolvetica didn't quite capture the right R&B look for it was more delicate & bubbly.
The structure stayed the same but slight adjustments were made with kerning & the 'censored block' layout, eventually working with Futura Condensed Medium as others felt it captured that R&B style.
With the photography, I adjusted the opacity just so it didn't take too much attention before the info as the 'censored block' hides Drakes' face. So a lot of people may not pick up on it being him until they read 'Drake'
The Spot colour Gold was inspired by most R&B designs as they tend to involve wealth & money within their album covers and Promotional material.
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