OUGD401 - Context of Practice - Essay notes

Consumerism plays a massive role within the economy.

BY SPENDING MONEY ON PRODUCTS THE CONTRY EARNS A GDP, WHICH IS BASICALLY A COUNTRIES EARNINGS AND PROFITS. 

For example the recession the governments & businesses were scared that people would stop spending and start saving in fear of loosing there jobs & homes which lead to a lot of businesses that had to either let people go from there jobs. this lead to the people who became unemployed with less money and therefore less products would be consumed by the consumer self.

#consumerism plays a massive role in the economy

Apple (Main body)

people who buy apple because they love it 

Fashionable 

gives you status

feeling apart of a community 

expect good quality products

technique of getting top quality service from the company.

Believe they are the best product

claim to be the best

Front runners of new technology 

Apple divide themselves from other brands to stand out making us feel as if there greater.

# A brand should listen to its customers

# Brand should be closer to its consumers.

# people want to be more active and more engaged in the dialogue with the companies